#FrontlineEndingFGM is the world's fastest and most cost-effective alliance fighting against FGM locally.
3 STEPS TO ENDING FGM
A decade in the making the #FrontlineEndingFGM – women’s rights organisations working across Africa have found the proven 3- step solution to eradicating FGM.
1
Born Perfect Academies – Bringing together survivors, activists, and influential voices from each region for 5 days of direct training on the Tree of Life, Caravans, and local media blitzes ahead of the campaign roll-out.
2
Born Perfect Caravans – We take to the road with our giant movie screen, local religious leaders, musicians, doctors and journalists in our Born Perfect Women’s Caravans.
3
Local Media Campaigns – We use our Born Perfect Women’s Caravan to ignite a three year intense end FGM messaging campaign on our local radio and TV.
WHAT WE DO
Drawing on a decades’ experience of thousands of frontline activists across 15 African countries, here is our evidence that it works.
our caravan’s journey
Guinea-Bissau becomes the first country in Africa to launch the Born Perfect Women’s Caravan. A further 7 will start rolling in Kenya in August 2025 funded by the EU.
WATCH OUR VIDEO
For decades, donor governments and philanthropists have been trying to fund frontline women’s organisations directly. Although research shows that they works smarter and faster to change their communities’ norms, only 2 percent of global gender funding reaches them directly.
This is why the Global Media Campaign, Wallace Global Fund and UNFPA have spent 10 years building a nimble, cheap and secure Localisation Service, delivering funds to the #FrontlineEndingFGM directly, and without interruption. So far, this mechanism has been used by the European Union, the World Bank, the US State Department, Danida, UN Women, Unicef and private foundations.”
bringing ai to the frontlines
As part of the EU/UNFPA ‘Stop FGM NOW! – Komesha FGM Sasa!’ project (find out more on the FrontlineKenya website here), we are rolling out Phase 2 of our Digital FGM Whistleblowers Platform that uses AI to protect girls in remote communities from being mutilated. Tech activists are working with grassroots women’s organisations to develop this unique digital FGM tracker across Kenya.
This AI platform will not only track cutters moving illegally from village to village but also allow police to plan raids on cutting sites. The pilot, expected to be complete in 2026, will be replicated in all FGM practicing countries in Africa.
Additionally, the Frontline Feminist Directory is a digital tool that identifies and unites grassroots organisations fighting FGM across Africa.
EU Ambassador Artis Bertulis said:
“We started something today in Guinea Bissau, that I believe will see an end to FGM by 2030.”
The EU has become the first major international donor to back grassroots women directly and at scale on the #Frontline. In December, they will launch a major campaign to stop school holiday FGM in Kenya – and in Tanzania the EU is also backing the Born Perfect Women’s Caravan.
testimonials
our funders
FGM & Sustainable Development Goals
Ending FGM slashes maternal death rates, reduces stillborn deaths, reduces HIV transmission (SDG3), keeps girls in school (SDG4), empowers women (SDG5) and protects human rights (SDG16).
